The Invisible Touch: The Four Keys to Modern Marketing
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Book Details
Author(s)
Harry Beckwith
Publisher
Grand Central Publishing
ISBN / ASIN
B00AFH7JXE
ISBN-13
978B00AFH7JX1
Marketplace
France 🇫🇷
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Description
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
