The Invisible Touch: The Four Keys to Modern Marketing
Book Details
Author(s)Harry Beckwith
PublisherGrand Central Publishing
ISBN / ASINB00AFH7JXE
ISBN-13978B00AFH7JX1
Sales Rank763,046
MarketplaceUnited States 🇺🇸
Description
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
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