We start at the beginning in the 1800s with the invention of the first tennis shoes in England, the Plimsolls. In 1908, the Converse company came into existence concentrating on basketball shoes. Many people don't know that two of the most dominant tennis shoe brands today were developed by German brothers: Adidas and Puma.
The athletic shoe market has skyrocketed since its humble beginnings. It's hard to believe, but the global footwear market is expected to reach 195 billion dollars by 2015. We take a look at the evolution of the athletic shoe and how it became the multipurpose shoe that it is today.
Now you can find athletic shoes for running, walking, jogging, basketball, tennis, and even for dressing up. We offer advice on selecting the right shoes and caring for them so they will reward you with plenty of years of use and style.
This book tells it all!
