My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Book Details
Author(s)
Claude Hopkins,
Publisher
McGraw-Hill Education
ISBN / ASIN
B00AMUHY70
ISBN-13
978B00AMUHY71
Marketplace
France 🇫🇷
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Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
