My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
8.99
USD
Book Details
Author(s)
Claude Hopkins,
Publisher
McGraw-Hill Education
ISBN / ASIN
B00AMUHY70
ISBN-13
978B00AMUHY71
Sales Rank
#394,002
Marketplace
United States 🇺🇸
Description
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
