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📖 Description
WHAT IS THIS GUIDE?
This Guide is by design very short. It is approximately equivalent to 30 printed pages. The text succinctly digests the exam down to the essential areas that are tested on, giving no extraneous information on areas not tested on.
This Study Guide is not intended to teach anyone how to use AdWords. It is designed as a short recap of all the information you need to score extremely well on the approximately 100 multiple choice questions on Google's Advanced Search Exam. It is also not an up-to-date guide on all the current features of AdWords. Instead, it is an up-to-date guide on the current state of the AdWords exam. Google often takes months or even years before it makes updates to the exam.
The AdWords Certification exams last underwent an overhaul in early 2013, and any study guides published earlier than January are already completely out of date. The Advanced Search Exam now includes questions on "Enhanced Campaigns" and other new material. If you plan on taking the test now, this is the study guide for you.
Google provides the AdWords learning Center for those who want to study for the exam, but when printed out it is an incredible 447 pages in length. Trying to study in the online Learning Center can be equally frustrating. Hyperlinks to extraneous material can lead you off on rabbit trail after rabbit trail, making it difficult to keep your studying on track.
This study guide boils the material down to 12 concise, logically divided and easy to read chapters. In fact, the material can be read in less than an hour, making it a perfect review right before taking the Advanced Search Exam.