Google AdWords Fundamentals Exam Guide: World's Most Concise AdWords Certification Exam Guides (World's Most Concise Google AdWords Certification Exam Review Guides)

The AdWords Fundamentals exam underwent a major revision in the first half of 2015, and now has an entirely new focus to the questions. Any study guides published in previous years are now out of date. Google has also reworked the study materials and improved them immensely. They have divided the online fundamentals study guide into three sections, and simplified the material to a great extent. It is, though, still very easy to get “lost” while following the hyperlinks within the material, chasing link after link and not knowing when you have studied everything you need to. By reading it before you study, it can help prevent over-preparing for the exam by studying irrelevant material.
This guide will help you recognize the boundaries of what you need to know to pass the exam. After reading through this guide, if anything in a particular area is unfamiliar, it means you should go back and study the official materials again, and try to get more practical experience in creating and managing campaigns. This guide is not meant to give you every single answer in the exam. Instead it helps you know when you are ready. If you can nod your head in agreement with all that is contained within and say to yourself, “I knew that!” then you are prepared to take the test.
Finally, this guide is not written to teach anyone HOW to “do” AdWords. That comes from study and experience in managing AdWords day in and day out. There are also other books out there that can help you create and manage effective campaigns, but that is not the purpose of this guide.