A New Metric for Sales Channel Management (Channel Diversity Index)

Across numerous different sectors in an ever-increasing manner, companies are
agreeing with external parties to serve as a part of their sales channels and,
in some cases, to serve as the sole sales channel. The traditional driving factors
for this shift? Companies are trying to gain certain valuable benefits, such as
increasing their number of sales points, utilizing external parties store traffic or
decreasing the operational burden of sales and distribution.