SMEs and Churn – 15 Key Factors Driving Them Away From Operators

At the heart of any mobile operator’s marketing department efforts is the goal
of driving down churn. A segment that is relatively ignored by telecoms – small
to medium enterprises (SMEs) – have their own unique set of reasons for churning,
reasons which need to be explored then addressed with the right solutions.
In this article, we highlight the key 15 factors which drive SMEs to churn…