Social Media Manager Now: Become a Better Social Media Manager in Ten Weeks
Book Details
Author(s)Michael Bryan Ross
PublisherMichael Bryan Ross
ISBN / ASINB00U80ADKY
ISBN-13978B00U80ADK8
MarketplaceFrance 🇫🇷
Description
Social media management is a lot harder than it sounds. People think that social media managers simply post funny links and cute dog photos, but this simply isn't the case. Great social media managers understand the different ways and reasons why humans interact, how different posting and content strategies influence overall performance, and even how to measure and learn from social analytics. Managers also typically handle ad campaigns, leverage web technologies, and integrate their strategies into wide-scale digital campaigns.
This book will touch on all of these topics and more. This book is perfect for you if you're interested in becoming a social media manager, already are a social media manager, or would just like to learn more about social media management as an industry.
With ten weeks of lessons and exercises, you're guaranteed to learn what it takes to be a seasoned social media manager.
Lesson Summary:
Week 1: Why Social Matters
Week 2: The Purpose of Social
Week 3: Understanding Networks
Week 4: Good Design for Social
Week 5: Posting Strategies
Week 6: Content Strategies
Week 7: Intro to Analytics
Week 8: Social Media Technologies
Week 9: Advertising Basics
Week 10: Integrated Strategies
Every lesson comes with course exercises to help strengthen your learning experience. There are also additional resources available to readers at www.socialmediamanagernow.com
This book will touch on all of these topics and more. This book is perfect for you if you're interested in becoming a social media manager, already are a social media manager, or would just like to learn more about social media management as an industry.
With ten weeks of lessons and exercises, you're guaranteed to learn what it takes to be a seasoned social media manager.
Lesson Summary:
Week 1: Why Social Matters
Week 2: The Purpose of Social
Week 3: Understanding Networks
Week 4: Good Design for Social
Week 5: Posting Strategies
Week 6: Content Strategies
Week 7: Intro to Analytics
Week 8: Social Media Technologies
Week 9: Advertising Basics
Week 10: Integrated Strategies
Every lesson comes with course exercises to help strengthen your learning experience. There are also additional resources available to readers at www.socialmediamanagernow.com
