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📖 Description
Social media management is a lot harder than it sounds. People think that social media managers simply post funny links and cute dog photos, but this simply isn't the case. Great social media managers understand the different ways and reasons why humans interact, how different posting and content strategies influence overall performance, and even how to measure and learn from social analytics. Managers also typically handle ad campaigns, leverage web technologies, and integrate their strategies into wide-scale digital campaigns.
This book will touch on all of these topics and more. This book is perfect for you if you're interested in becoming a social media manager, already are a social media manager, or would just like to learn more about social media management as an industry.
With ten weeks of lessons and exercises, you're guaranteed to learn what it takes to be a seasoned social media manager.
Lesson Summary: Week 1: Why Social Matters Week 2: The Purpose of Social Week 3: Understanding Networks Week 4: Good Design for Social Week 5: Posting Strategies Week 6: Content Strategies Week 7: Intro to Analytics Week 8: Social Media Technologies Week 9: Advertising Basics Week 10: Integrated Strategies
Every lesson comes with course exercises to help strengthen your learning experience. There are also additional resources available to readers at www.socialmediamanagernow.com