How We Turned a $200 Donation Into $8,000+ in Less Than Four Weeks: A Fundraising Case Study

Kevin Katzenberg is a writer, marketer and constant student. After hearing of a tragic accident within a tight knit local racing community, he decided, along with his wife, to hold a fundraising event to help the family.
Putting years of copywriting and marketing experience to work, the event grossly exceeded expectations and pulled in $8,000+ in a mere 4hrs.
This is the story of how they did it.
This is not a textbook, but is a story of how money was raised to help a family in need. Along the way, you will learn valuable information to give you the tools to hold your own profitable fund raising event.
You will learn:
• How to assemble a skilled team of volunteers so you don’t have to do
all the work yourself (Page 33)
• How to find the perfect matched product and service contributors and
turn their donations into cash. (Page 39)
• Tricks and techniques to get to the decision maker in companies willing
to give contributions. (Page 47)
• The most powerful ways to use the internet to draw people to your
event. (Page 54)
• Getting your local event onto the nightly news or other major media
sources. (Page 73)
• Different revenue generating techniques to easily implement all in the
same event and how to gain the best results. (Page 88)
• Hindsight observations learned to make your event an even bigger
success. (Page 107)
• How to set up a money generating machine to keep funds coming in
for years to come. (Page 115) Who is this book written for?
• People who have found a cause they want to help, but really have no idea where to start.
• People with a friend or relative suffocating under piles of bills. They would like to help, but don’t have enough money yourself.
• For people who feel strongly about a charity or a cause and want to raise money to help them out.
• People interested in running charity events as a hobby or even starting a small part time business.
If you fall into any one of the above categories, this book is for you.