Patanjalize Your Brand: How a local brand forced the giants to rethink
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Book Details
Author(s)
Paritosh Sharma
Publisher
Guru and Me
ISBN / ASIN
B01BMP0R8G
ISBN-13
978B01BMP0R85
Marketplace
France 🇫🇷
Description
Brand Patanjali started as a small pharmacy and today is valued at over INR 3000 crore in India. Biggest of the international FMCG companies in India have their board rooms thinking as the consumer demand for Patanjali products is rising by the day.
How could Patanjali do it in such a short time? How can anyone patanjalize their brand? Can Startups use the Patanjali way of branding?
The book takes readers through a phenomenal journey of human psychology and how brands don't need to spend multi million dollars to gain a small share of the consumer's mind.
How could Patanjali do it in such a short time? How can anyone patanjalize their brand? Can Startups use the Patanjali way of branding?
The book takes readers through a phenomenal journey of human psychology and how brands don't need to spend multi million dollars to gain a small share of the consumer's mind.
