Patanjalize Your Brand: How a local brand forced the giants to rethink
Book Details
Author(s)Paritosh Sharma
PublisherGuru and Me
ISBN / ASINB01BMP0R8G
ISBN-13978B01BMP0R85
Sales Rank995,205
MarketplaceUnited States 🇺🇸
Description
Brand Patanjali started as a small pharmacy and today is valued at over INR 3000 crore in India. Biggest of the international FMCG companies in India have their board rooms thinking as the consumer demand for Patanjali products is rising by the day.
How could Patanjali do it in such a short time? How can anyone patanjalize their brand? Can Startups use the Patanjali way of branding?
The book takes readers through a phenomenal journey of human psychology and how brands don't need to spend multi million dollars to gain a small share of the consumer's mind.
How could Patanjali do it in such a short time? How can anyone patanjalize their brand? Can Startups use the Patanjali way of branding?
The book takes readers through a phenomenal journey of human psychology and how brands don't need to spend multi million dollars to gain a small share of the consumer's mind.
