Making Sweet Music: How is the Samsung E720 Mobile Phone Positioned for Success in Europe?

This IDC flash considers the introduction of Samsung's E720 handset in the latter half of 1Q05 in Western Europe as a successor to the highly popular and successful E700 and E715, a product line which featured prominently in Western European operator portfolios and which constituted a significant catalyst to the vendors growth in 2003/2004. Specific focus its directed towards the handset's prospects given the wave of music-centric device announcements witnessed in 2005.