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Bob Popyk
Books by Bob Popyk
23 books
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How to handle the "neo-hagglers": there's nothing like a tough economy to bring out the larceny in consumer's hearts. Some thoughts on how to avoid ... ON SELLING): An article from: Music Trades
Bob Popyk
9.95
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Instead of customers, employees come first: take a lesson from Wegmans, a regional grocery chain that Fortune says is the best company in the country ... ON SELLING): An article from: Music Trades
Bob Popyk
5.95
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The Business of Getting More Gigs as a Professional Musician
Bob Popyk
14.95
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Staying ahead of the curve: always keep your eyes and ears open for your next great idea. You can start with these retail-boosting sessions at Summer ... STRATEGIES): An article from: Music Trades
Bob Popyk
9.95
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High impact promos on a shoestring. (low-cost but effective advertising in the music industry): An article from: Music Trades
Bob Popyk
5.95
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Zen and the art of selling. (Bob Popyk on Selling): An article from: Music Trades
Bob Popyk
5.95
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Where's your next customer coming from? You don't have to take big newspaper ads and blanket the airwaves to generate store traffic. Take a lesson ... ON SELLING): An article from: Music Trades
Bob Popyk
5.95
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What happened to the organ market? Was there ever really any demand for those big keyboards or was it just a question of selling consumers with the ... ON SELLING): An article from: Music Trades
Bob Popyk
5.95
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ASK THEM TO BUY IT!: An article from: Music Trades
Bob Popyk
5.95
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Here's My Card: How to Network Using Your Business Card to Actually Create More Business
Bob Popyk
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Ten great salespeople you never knew: some of the incredible talents who are no longer with us, but whose accomplishments continue to inspire.(BOB POPYK ON SELLING): An article from: Music Trades
Bob Popyk
5.95
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Lessons from Burma-Shave: for those old enough to remember, the famous Burma-Shave billboards were the first real "guerrilla" marketing. In the age of ... ON SELLING): An article from: Music Trades
Bob Popyk
5.95
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The music store that ate my brain! There are music stores that advertise & promote ... and then there's the House of Guitars.: An article from: Music Trades
Bob Popyk
5.95
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YOUR 60-SECOND "ONLY" COMMERCIAL.: An article from: Music Trades
Bob Popyk
5.95
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Ask not and ye shall not receive: making the sale means asking for the order, and other wisdom from management ace Bob Woolf. (author "Friendly ... (column): An article from: Music Trades
Bob Popyk
5.95
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More fun than Disneyland! Great seminars, Mariachi Divas, new marketing concepts, products that blow your mind, and a whole lot more make NAMM the ... On Selling): An article from: Music Trades
Bob Popyk
5.95
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The key to promotion ... keep it simple, do it often! Promoting your business is more art than science, some thoughts on how to do it without denting ... On Selling).: An article from: Music Trades
Bob Popyk
5.95
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Why small is beautiful: smart retailers in every line of business realize that accessory items are the biggest profit producer. The margins are good, ... On Selling): An article from: Music Trades
Bob Popyk
5.95
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"Flat" is the new "up": lessons in a positive attitude from Canadian retailers and some insights into reaching markets you may currently be ... ON SELLING): An article from: Music Trades
Bob Popyk
9.95
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A good story makes all the difference. (salesmanship): An article from: Music Trades
Bob Popyk
5.95
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Outside events ... still profitable? Outside sales still work, but they're a bit like rolling the dice with a lot of money on the table. And, like in ... On Selling): An article from: Music Trades
Bob Popyk
5.95
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You only get one chance to make a good first impression. (advertising) (Bob Popyk on Selling): An article from: Music Trades
Bob Popyk
5.95
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It can all be yours ... if you believe. (keys to business success) (Column): An article from: Music Trades
Bob Popyk
5.95
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