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Jean-Noel Kapferer
Books by Jean-Noel Kapferer
6 books
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Strategic Brand Management
Jean-Noel Kapferer
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noël Kapferer
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Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
Jean-Noël Kapferer
39.95
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Jean-Noël Kapferer
59.50
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Rumors: Uses, Interpretations, and Images
Jean-Noel Kapferer
28.45
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Reinventing the Brand
Jean-Noel Kapferer
28.50
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