Clued in: How to Keep Customers Coming Back Again and Again

Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience ... so they lose the chance to transform customers into lifetime customers.
In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.

• Competing Against Luck: The Story of Innovation and Customer Choice
• The Analytical Marketer: How to Transform Your Marketing Organization
• Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
• Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
• Outside In: The Power of Putting Customers at the Center of Your Business
• Certain to Win: The Strategy of John Boyd, Applied to Business
• M: Advertising
• Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
• Storytelling with Data: A Data Visualization Guide for Business Professionals
• Global Marketing (7th Edition)