Cutlip and Center's Effective Public Relations (11th Edition)

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

• Primer of Public Relations Research, Third Edition
• The Associated Press Stylebook 2019: and Briefing on Media Law
• Writing and Reporting News: A Coaching Method
• Mass Media Research: An Introduction
• Public Relations: Strategies and Tactics (11th Edition)
• Strategic Planning for Public Relations
• Strategic Planning for Public Relations
• The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
• M: Advertising
• Persuasion: Theory and Research (NULL)