Consumer Behavior: Buying, Having, and Being

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

• Practical Ethnography
• Marketing Research
• Marketing Channels
• IT Strategy: Issues and Practices (3rd Edition)
• SELL (with SELL5 Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
• Social Media Marketing
• Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
• PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) (Engaging 4LTR Press Titles in Marketing)
• Organizational Behavior (16th Edition)
• The Psychology of Attitudes and Attitude Change