The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.

• The Challenger Sale: Taking Control of the Customer Conversation
• The Challenger Sale: Taking Control of the Customer Conversation
• Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
• Healthcare Value Selling: Winning Strategies to Sell and Defend Value in the New Market
• SPIN Selling
• Customer Centered Selling: Sales Techniques for a New World Economy
• Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
• Never Split the Difference: Negotiating as if Your Life Depended on It
• Speaking Up: Surviving Executive Presentations
• Analysis of of Brent Adamson & Matthew Dixon’s The Challenger Customer: Includes Key Takeaways & Review