Principles of Marketing: A Global Perspective
📄 Viewing lite version
Full site ›
Book Details
Author(s)Richard J. Semenik, Gary J. Bamossy
PublisherSouth-Western Pub
ISBN / ASIN0538839139
ISBN-139780538839136
Sales Rank5,750,067
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level.
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View