The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

• The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
• The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
• SPIN Selling
• To Sell Is Human: The Surprising Truth About Moving Others
• Summary of Mathew Dixon and Brent Adamson's The Challenger Sale
• Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
• Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
• Fanatical Prospecting Blount, Jeb
• New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development
• Never Split the Difference: Negotiating as if Your Life Depended on It