In this highly readable book, Zolezzi, an entrepreneur, consultant, author and motivational speaker with a diverse and impressive resume, describes how the things he learned during summers of his youth spent aboard his father’s tuna boat, the Mimi Lou, later proved useful in his various ventures – and can serve as object lessons for any other voyager on the often choppy seas of commercial enterprise.
His colorful retelling of both maritime and marketing anecdotes and experiences, accompanied by dozens of photos, will appeal to a broad readership, extending well beyond business people and fisher folk.