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Books by Janet Bigham Bernstel

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Decent exposure: how financial institutions--including small community banks--can compete more effectively for coverage in the local news media.(Media Coverage): An article from: Bank Marketing
🇺🇸 United States
Decent exposure: how financial institutions--including smal…
By: Janet Bigham Bernstel
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Online Pay-Off?(online banking rarely turns a profit)(Industry Overview)(Statistical Data Included): An article from: Bank Marketing
🇺🇸 United States
Online Pay-Off?(online banking rarely turns a profit)(Indus…
By: Janet Bigham Bernstel
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Marketing on a shoestring.(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Marketing on a shoestring.(Cover Story): An article from: B…
By: Janet Bigham Bernstel
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Your compliance officer: friend or foe? You put your heart and soul into a campaign only to hear at the last minute that, 'You can't do that.' Maybe ... Story): An article from: ABA Bank Marketing
🇺🇸 United States
Your compliance officer: friend or foe? You put your heart …
By: Janet Bigham Bernstel
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Writing Words for the Web.(internet marketing in the banking industry): An article from: Bank Marketing
🇺🇸 United States
Writing Words for the Web.(internet marketing in the bankin…
By: Janet Bigham Bernstel
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Vaulting into a Sales Culture.(Advice on converting bankers to slaespeople, effective sales mangement)(Brief Article): An article from: Bank Marketing
🇺🇸 United States
Vaulting into a Sales Culture.(Advice on converting bankers…
By: Janet Bigham Bernstel
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Brave New Unwired World.(wireless technology): An article from: Bank Marketing
🇺🇸 United States
Brave New Unwired World.(wireless technology): An article f…
By: Janet Bigham Bernstel
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Sheer Bill Power.(electronic bill presentment services): An article from: Bank Marketing
🇺🇸 United States
Sheer Bill Power.(electronic bill presentment services): An…
By: Janet Bigham Bernstel
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The rich and confused: spooked by the economy's twists and turns, an emerging mass market of newly affluent customers is desperately seeking wealth ... Story): An article from: Bank Marketing
🇺🇸 United States
The rich and confused: spooked by the economy's twists…
By: Janet Bigham Bernstel
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Keeping Competitive In Cyberspace.(Statistical Data Included): An article from: Bank Marketing
🇺🇸 United States
Keeping Competitive In Cyberspace.(Statistical Data Include…
By: Janet Bigham Bernstel
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LEARNING FROM ONLINE BROKERAGE FIRMS.(Charles Schwab Corp., marketing by online brokers and banks): An article from: Bank Marketing
🇺🇸 United States
LEARNING FROM ONLINE BROKERAGE FIRMS.(Charles Schwab Corp.,…
By: Janet Bigham Bernstel
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One-two marketing punch! (Cover Story).(e-mail, direct mail marketing)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
One-two marketing punch! (Cover Story).(e-mail, direct mail…
By: Janet Bigham Bernstel
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Inner branding. .(financial institutions need to focus on staff when brand-building)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Inner branding. .(financial institutions need to focus on s…
By: Janet Bigham Bernstel
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Switch to the Niche: Niche marketing means identifying a profitable and growing customer segment and then targeting that group. Here's how six ... Story).: An article from: Bank Marketing
🇺🇸 United States
Switch to the Niche: Niche marketing means identifying a pr…
By: Janet Bigham Bernstel
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Click here to send marketing e-mail: permission-based e-mail potentially could transform bank marketing. While it faces a few conspicuous challenges, ... Story): An article from: Bank Marketing
🇺🇸 United States
Click here to send marketing e-mail: permission-based e-mai…
By: Janet Bigham Bernstel
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Strained relationship. (Cover Story).(use of customer relationship management techniques by banks)(Cover Story): An article from: Bank Marketing
🇺🇸 United States
Strained relationship. (Cover Story).(use of customer relat…
By: Janet Bigham Bernstel
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Plugging the deposit drain: sometimes outright customer defection is not as big of a problem as incremental deposit erosion. One way to hold on to ... Story): An article from: Bank Marketing
🇺🇸 United States
Plugging the deposit drain: sometimes outright customer def…
By: Janet Bigham Bernstel
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Speak Right Up!(bank industry introducing speech recognition technology for customers): An article from: Bank Marketing
🇺🇸 United States
Speak Right Up!(bank industry introducing speech recognitio…
By: Janet Bigham Bernstel
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TECHNOLOGY AND FEAR IN BANKING: Is It Worth All the Aggregation?: An article from: Bank Marketing
🇺🇸 United States
TECHNOLOGY AND FEAR IN BANKING: Is It Worth All the Aggrega…
By: Janet Bigham Bernstel
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For starters ...: you can't' ignore the young-adult market (sometimes called the 'starter market'). The age group 15 to 25 spends $460 billion annually. ... mind-set.: An article from: Bank Marketing
🇺🇸 United States
For starters ...: you can't' ignore the young-adu…
By: Janet Bigham Bernstel
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Presentment vs. Personalization.(keep customers returning to web site): An article from: Bank Marketing
🇺🇸 United States
Presentment vs. Personalization.(keep customers returning t…
By: Janet Bigham Bernstel
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Business of Women.(women-owned operations growing)(Statistical Data Included): An article from: Bank Marketing
🇺🇸 United States
Business of Women.(women-owned operations growing)(Statisti…
By: Janet Bigham Bernstel
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