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Books by Katherine Morrall

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21 books found
Outsourcing is in. (banking industry): An article from: Bank Marketing
Outsourcing is in. (banking industry): An article from: Ban…
By: Katherine Morrall
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Database marketing leaves marketing to the branches.: An article from: Bank Marketing
Database marketing leaves marketing to the branches.: An ar…
By: Katherine Morrall
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IQ tests for smart cards.(Cover Story): An article from: Bank Marketing
IQ tests for smart cards.(Cover Story): An article from: Ba…
By: Katherine Morrall
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Customize your cross-sell. (statement-based bank marketing): An article from: Bank Marketing
Customize your cross-sell. (statement-based bank marketing)…
By: Katherine Morrall
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Stand and deliver: branch site selection and alternative delivery. (banking services): An article from: Bank Marketing
Stand and deliver: branch site selection and alternative de…
By: Katherine Morrall
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Small business is beautiful. (bank marketing to small businesses)(includes related article on nonbanks)(Cover Story): An article from: Bank Marketing
Small business is beautiful. (bank marketing to small busin…
By: Katherine Morrall
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Direct marketing: more than just direct mail.: An article from: Bank Marketing
Direct marketing: more than just direct mail.: An article f…
By: Katherine Morrall
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Outsourcing refocuses marketing's role.: An article from: Bank Marketing
Outsourcing refocuses marketing's role.: An article fr…
By: Katherine Morrall
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Golden handcuffs: loyalty programs that retain customers.(Cover Story): An article from: Bank Marketing
Golden handcuffs: loyalty programs that retain customers.(C…
By: Katherine Morrall
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Service quality: the ultimate differentiator.: An article from: Bank Marketing
Service quality: the ultimate differentiator.: An article f…
By: Katherine Morrall
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Mystery shopping tests service and compliance. (includes related article): An article from: Bank Marketing
Mystery shopping tests service and compliance. (includes re…
By: Katherine Morrall
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Choosing the right advertising agency. (includes directory of advertising agencies): An article from: Bank Marketing
Choosing the right advertising agency. (includes directory …
By: Katherine Morrall
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Piecing together a strategic plan.(corporate planning for banks): An article from: Bank Marketing
Piecing together a strategic plan.(corporate planning for b…
By: Katherine Morrall
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Marketing credit cards: offers you can't refuse.: An article from: Bank Marketing
Marketing credit cards: offers you can't refuse.: An a…
By: Katherine Morrall
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Marketing plans take on strategic significance. (includes related article): An article from: Bank Marketing
Marketing plans take on strategic significance. (includes r…
By: Katherine Morrall
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Judges reveal what it takes to win. (advertising awards): An article from: Bank Marketing
Judges reveal what it takes to win. (advertising awards): A…
By: Katherine Morrall
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Those dazzling databases: choosing the right company. (database marketing companies for banks): An article from: Bank Marketing
Those dazzling databases: choosing the right company. (data…
By: Katherine Morrall
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Trust expands into new products and markets. (trust banking) (Cover Story): An article from: Bank Marketing
Trust expands into new products and markets. (trust banking…
By: Katherine Morrall
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The race to offer home banking.: An article from: Bank Marketing
The race to offer home banking.: An article from: Bank Mark…
By: Katherine Morrall
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Hometown pride wins credit card customers.: An article from: Bank Marketing
Hometown pride wins credit card customers.: An article from…
By: Katherine Morrall
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Banks lend support to women business owners.: An article from: Bank Marketing
Banks lend support to women business owners.: An article fr…
By: Katherine Morrall
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