The race to offer home banking.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1994. The length of the article is 3217 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Developments in home banking have pushed the banking industry to develop its communication technology and have triggered an increasing number of alliances with credit card services, banks and communication technology vendors. Electronic delivery of banking services is becoming the popular term for home banking due to the numerous access devices available to consumers. Screen phones will be made available by Ameritech and Citibank as its telephone banking service. An alliance with Crestar Financial Corp., Visa U.S.A. and U.S. Order will create a system integrating bill payments, shopping and home banking into a single system. MasterCard has launched a home banking program which includes MasterBanking, which can utilize access devices such as interactive television and personal digital communicators. Home banking is likely to grow even more as bank marketers explore their customers'needs.

Citation Details
Title: The race to offer home banking.
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n5 Page: p15(8)

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