Advertising and Promotion: An Integrated Marketing Communications Perspective

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective
Author: George E. Belch, Michael A. Belch
ISBN: 9780072314458

Author George E. Belch, Michael A. Belch

Publisher McGraw-Hill Inc.,US

Category Advertising

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Book Details

Author(s) George E. Belch, Michael A. Belch

Publisher McGraw-Hill Inc.,US

ISBN / ASIN 0072314451

ISBN-13 9780072314458

Sales Rank #1,523,693

Category Advertising

Marketplace France 🇫🇷

Description

Book by Belch George E Belch Michael A

Advertising and Promotion: An Integrated Marketing Communications Perspective

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