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Advertising and Promotion: An Integrated Marketing Communications Perspective

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective
Author: George E. Belch, Michael A. Belch
ISBN: 9780072314458

AuthorGeorge E. Belch, Michael A. Belch

PublisherMcGraw-Hill Inc.,US

CategoryAdvertising

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Book Details

Author(s)George E. Belch, Michael A. Belch

PublisherMcGraw-Hill Inc.,US

ISBN / ASIN0072314451

ISBN-139780072314458

Sales Rank1,523,693

CategoryAdvertising

MarketplaceFrance 🇫🇷

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Book by Belch George E Belch Michael A

Advertising and Promotion: An Integrated Marketing Communications Perspective

Book Details

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