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Advertising and Promotion: An Integrated Marketing Communications Perspective

AuthorGeorge E. Belch, Michael A. Belch
PublisherMcGraw Hill Higher Education
CategoryAdvertising
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Book Details

Author(s)George E. Belch, Michael A. Belch
PublisherMcGraw Hill Higher Education
ISBN / ASIN0071314407
ISBN-139780071314404
Sales Rank300,620
CategoryAdvertising
MarketplaceFrance  🇫🇷

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