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Advertising and Promotion: An Integrated Marketing Communications Perspective

AuthorGeorge E. Belch
PublisherMcgraw-Hill (Tx)
CategoryAdvertising
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Book Details

Author(s)George E. Belch
PublisherMcgraw-Hill (Tx)
ISBN / ASIN0072536764
ISBN-139780072536768
Sales Rank2,631,425
CategoryAdvertising
MarketplaceFrance  🇫🇷

Description

Book by George E Belch Michael A Belch

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