Multinational Marketing Management (The Prentice-Hall series in marketing)
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Book Details
Author(s)
Warren J. Keegan
Publisher
Prentice Hall
ISBN / ASIN
0136050492
ISBN-13
9780136050490
Marketplace
France 🇫🇷
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Description
Quaker oats co, Gulf Oil Corp, International Food Inc, Minolta camera Co, Polaroid France S.A.Warner-Lamber Japan. With these and many other actual cases, this book introduces you to a systematic treatment of marketing...
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