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Global Marketing Management (8th Edition)

Author Warren J. Keegan
Publisher Pearson
Category Business & Economics
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Book Details
Author(s) Warren J. Keegan
Publisher Pearson
ISBN / ASIN 0136157394
ISBN-13 9780136157397
Category Business & Economics
Marketplace France 🇫🇷
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Description

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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