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Global Marketing Management (8th Edition)

AuthorWarren J. Keegan
PublisherPearson
CategoryBusiness & Economics
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Book Details

Author(s)Warren J. Keegan
PublisherPearson
ISBN / ASIN0136157394
ISBN-139780136157397
CategoryBusiness & Economics
MarketplaceFrance  🇫🇷

Description

The leading MBA text in international marketing–with comprehensive cases.

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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