Public Relations: A Value Driven Approach, Books a la Carte Plus MyCommunicationLab with eText -- Access Card Package (5th Edition)
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Books à la Carte are unbound, three-hole-punch versions of the textbook. This lower cost option is easy to transport and comes with same access code or media that would be packaged with the bound book.
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This Package Contains:
MyCommunicationLab with E-Book Student Access Code Card and Public Relations: A Value Driven Approach, Books a la CarteEdition
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Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
