Public Relations: A Value Driven Approach (5th Edition)

Name: Public Relations: A Value Driven Approach (5th Edition)
Author: David W. Guth, Charles Marsh Ph.D.
ISBN: 9780205811809

Author David W. Guth, Charles Marsh Ph.D.

Publisher Pearson

Category Business & Economics

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Book Details

Author(s) David W. Guth, Charles Marsh Ph.D.

Publisher Pearson

ISBN / ASIN 0205811809

ISBN-13 9780205811809

Category Business & Economics

Marketplace France 🇫🇷

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Description

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.