Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
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Book Details
Author(s)
Don Schultz
Publisher
McGraw-Hill
ISBN / ASIN
0844233552
ISBN-13
9780844233550
Marketplace
France 🇫🇷
Description
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
- * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
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