Beyond price: the consumer's demand for value offers marketing opportunities.: An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on October 1, 1995. The length of the article is 632 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Consumer surveys have shown that most customers patronize specific do-it-yourself retail (DIY) stores for various reasons, aside from low prices. These reasons include convenience, service quality, product inventory and knowledgeable employees. DIY stores can manipulate these factors to establish loyalty among their customers.

Citation Details
Title: Beyond price: the consumer's demand for value offers marketing opportunities.
Author: Mark D. Parrott
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: October 1, 1995
Publisher: National Retail Hardware Association
Volume: v169 Issue: n4 Page: p10(1)

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