Right on target. (customer information in the banking industry)(includes related articles on 'marketing customer information files'): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1998. The length of the article is 3659 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Marketing customer information files (MCIF), commonly known as marketing databases, are tools that can be used by banks to compete against nonbank financial institutions. There are several issues that should be considered before an MCIF system is acquired. These include vendor evaluations and the ability of the system to track promotional campaigns and measure customer product levels and profitability.

Citation Details
Title: Right on target. (customer information in the banking industry)(includes related articles on 'marketing customer information files')
Author: Vicki Gerson
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n3 Page: p24(5)

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