Sharpening your focus groups. (includes related article on the use of focus groups in large firms): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1998. The length of the article is 2635 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Focus groups help banks and other financial institutions enhance their marketing strategies. Focus group research allows banks to gather valuable information about customers and upgrade their products and services accordingly. The key to an effective focus group research is to choose participants who are representative of the market segment that is being targeted. Banks may conduct focus groups either in-house or with the help of independent companies.

Citation Details
Title: Sharpening your focus groups. (includes related article on the use of focus groups in large firms)
Author: Vicki Gerson
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n6 Page: p24(5)

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