Showing your best face.(managing changes in bank image): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 2969 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks considering an image change should do so to maintain the satisfaction of existing customers and attract new ones. They should realize that their products and services may have to be modified to suit their new image. Moreover, upper management should have a clear idea of the new image they want to establish. The success stories of the Bank of Oklahoma, First Federal of Charleston and Crestar Bank in Richmond, VA, are discussed.

Citation Details
Title: Showing your best face.(managing changes in bank image)
Author: Vicki Gerson
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 1 Page: 26(5)

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