Cutting-edge campaigns coast-to-coast. (bank advertising campaigns)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1998. The length of the article is 3147 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Several banks have created innovative and eye-catching advertising campaigns to improve their competitive advantages. Glendale Federal Bank has developed a merger-themed radio spot using ranch-inspired music and sounds. UMB Bank has launched three television commercials emphasizing the bank's strength. Meanwhile, Key Corp has used the popularity and the characteristics of actor Anthony Edwards' television alter-ego to emphasize the bank's image as caring and trustworthy.

Citation Details
Title: Cutting-edge campaigns coast-to-coast. (bank advertising campaigns)(Cover Story)
Author: Vicki Gerson
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n2 Page: p20(7)

Article Type: Cover Story

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