Powerful fund-raising letters - from A to Z. (part 2 of 3)(tips on writing an effective fund-raising letter): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1998. The length of the article is 2915 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Donors will be give more freely when they are attracted by fund-raising letters that are highly appealing and profitable. Thus, care must be taken in writing fund-raising letters. Self-defeating ideas should never be portrayed in such letters. Instead, it should be assumed that the reader is eager to help someone in need. Discomfort and guilt should be considered emotional allies in any appeal letter. The letter must create a certain level of discomfort about the presented problem, therefore making the reader guilty at the thought of not helping.

Citation Details
Title: Powerful fund-raising letters - from A to Z. (part 2 of 3)(tips on writing an effective fund-raising letter)
Author: Dean Rieck
Publication:Fund Raising Management (Magazine/Journal)
Date: May 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29 Issue: n3 Page: p30(4)

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