The importance of nothing in particular. (randomness in bank marketing)(Column): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1998. The length of the article is 644 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The premise of the movie 'The Zero Effect' can be applied to bank marketing strategy. Although most bankers utilize various resources and publications to get information, some data applicable to bank marketing can be gathered from sources that are unrelated to the banking industry. An example of this is the merger between cable operator Tele-Communications Inc and computer server manufacturer SkyConnect. The merger proposes to use advertising inserts to subscribers which can also be used by financial institutions.

Citation Details
Title: The importance of nothing in particular. (randomness in bank marketing)(Column)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n2 Page: p5(1)

Article Type: Column

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