A different view.(utilization of customer profile as a tool for marketing analysis and planning)(Column): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on May 1, 1998. The length of the article is 758 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Retailers can benefit from a report on the use of transaction analysis conducted by AT&T Global Information Solutions. The report detailed the scope, procedure and application of the `market basket' analysis of consumers' transactions. The system identifies purchases made by specific markets and predicts future buying activities on specific product categories using customer profiles. The system is expected to enhance retailers' marketing approach and to improve efforts at efficient spending in advertising.

Citation Details
Title: A different view.(utilization of customer profile as a tool for marketing analysis and planning)(Column)
Author: Mark D. Parrott
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: May 1, 1998
Publisher: National Retail Hardware Association
Volume: 174 Issue: 5 Page: 10(1)

Article Type: Column

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