All revved up with no place to go?(banking industry's entry to the cyberspace): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1999. The length of the article is 4492 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The banking industry is spending a significant amount of money to finance its entry to the Internet. An Ernst & Young report predicts that the move will fail because the industry does not know how to conduct business and make money through the Internet. Despite the expected outcome of increased customer retention through their respective websites, the industry should understand the implications of the Internet. Banks should realize that they offer commodities, importance of customer satisfaction, the dynamism of the Internet that offers a branded experience.

Citation Details
Title: All revved up with no place to go?(banking industry's entry to the cyberspace)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 3 Page: 32(7)

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