Services Marketing 6th Edition (Book Only)
Book Details
Author(s)Christopher Lovelock, Jochen Wirtz
PublisherPrentice Hall Pub.
ISBN / ASINB0086M2AAW
ISBN-13978B0086M2AA0
MarketplaceFrance 🇫🇷
Description
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
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