Services Marketing 6th Edition (Book Only)
Book Details
Author(s)
Christopher Lovelock, Jochen Wirtz
Publisher
Prentice Hall Pub.
ISBN / ASIN
B0086M2AAW
ISBN-13
978B0086M2AA0
Sales Rank
#1,102,598
Marketplace
United States 🇺🇸
Description
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
