Services Marketing 6th Edition (Book Only)
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Book Details
Author(s)
Christopher Lovelock, Jochen Wirtz
Publisher
Prentice Hall Pub.
ISBN / ASIN
B0086M2AAW
ISBN-13
978B0086M2AA0
Marketplace
United Kingdom 🇬🇧
Description
Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications.
