Five New Opportunities in Credit Card Analytics

By now, many leading banks and credit card providers have already invested in
basic credit card analytics, such as value, behavior and needs/lifestyle segmentation,
churn prediction, and credit risk analysis. Is this the end of road for customer
insights in the field? Hardly so – this article summarizes five relatively niche
ways of using credit card data, allowing banks and credit card providers to take
things one step further towards separating themselves from their competitors
by getting even more value out of the rich POS data at hand…