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Books by Publisher: Marketing Science Institute

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17 books found
Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
Relationship Marketing (Marketing Science Institute (MSI) R…
By: Robert W. Palmatier
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Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
Service Quality (Marketing Science Institute (MSI) Relevant…
By: Valarie A. Zeithaml and A. Parasuraman
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Shopper Marketing (MSI Relevant Knowledge Series)
Shopper Marketing (MSI Relevant Knowledge Series)
By: Venkatesh Shankar
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Essential Readings in Marketing (Marketing Science Institute (MSI))
Essential Readings in Marketing (Marketing Science Institut…
By: Leigh McAlister, Ruth Bolton, and Ross Rizley
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Sales Promotion (Marketing Science Institute (MSI) Relevant…
By: Scott A Neslin
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Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Empirical Generalizations about Marketing Impact (Marketing…
By:
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Communications models of the advertising process (Working paper - Marketing Science Institute)
Communications models of the advertising process (Working p…
By: Alice E Courtney
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Communication and control processes in the delivery of service quality (Report)
Communication and control processes in the delivery of serv…
By: Valarie A Zeithaml
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The nature and determinants of customer expectations of service (Report / Marketing Science Institute)
The nature and determinants of customer expectations of ser…
By: Valarie A Zeithaml
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Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Pricing (Marketing Science Institute (MSI) Relevant Knowled…
By: Russell S. Winer
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Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
Assessing Marketing Strategy Performance (Marketing Science…
By: Christine Moorman and Donald R. Lehmann eds.
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The social capital of the top marketing team, inter-firm market learning capability, and business performance: A test of a mediating model (Working paper)
The social capital of the top marketing team, inter-firm ma…
By: Kwaku Atuahene-Gima
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Relationships between changes in industrial advertising and promotion expenditures and changes in market share (Report / Marketing Science Institute)
Relationships between changes in industrial advertising and…
By: Paul Farris
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Consumer Insights: Findings from Behavioral Research (MSI Relevant Knowledge Series)
Consumer Insights: Findings from Behavioral Research (MSI R…
By: Joseph W. Alba
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Microtheoretical notions of behavioral science and the problems of advertising: Present and potential linkages, and a proposal for a research system (Working paper - Marketing Science Institute)
Microtheoretical notions of behavioral science and the prob…
By: Michael L Ray
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Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Social Networks and Marketing (Marketing Science Institute …
By: Christophe Van den Bulte and Stefan Wuyts
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Marketing Metrics and Financial Performance (Marketing Scie…
By: Donald R. Lehmann and David J. Reibstein
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