The Idea Writers: Copywriting in a New Media and Marketing Era

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

• Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Brand Thinking and Other Noble Pursuits
• Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Copywriting: Successful Writing for Design, Advertising and Marketing
• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
• The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
• The Advertising Concept Book: Think Now, Design Later (Third)
• Brand Thinking and Other Noble Pursuits